About - AI Assessment & Ethics Platform

Our AI Assessment Tools

We provide comprehensive AI and website evaluation across multiple domains, helping organizations understand their compliance obligations and ethical standing.

EU AI Act Checker

Evaluates AI systems for compliance with the European Union Artificial Intelligence Act, identifying entity roles and regulatory obligations.

Prohibited practices assessment
Risk classification analysis
Entity role determination (Provider, Deployer, etc.)
Technical requirements evaluation
Data governance compliance
AI Pact signatory verification

AI Ethics Checker

Comprehensive ethical evaluation of websites and digital services across transparency, privacy, and environmental responsibility dimensions.

Transparency and accountability scoring
Data protection and user control analysis
Environmental impact assessment
Renewable energy usage verification
Sustainable web design practices
GDPR compliance assessment

Trustworthy AI Assessment

Comprehensive evaluation based on the EU Ethics Guidelines for Trustworthy AI, assessing seven key requirements for ethical AI systems.

Human agency and oversight
Technical robustness and safety
Privacy and data governance
Transparency and explainability
Diversity and fairness
Societal and environmental well-being
Accountability mechanisms

How Our AI Analysis Works

Our evaluation process combines automated web crawling with advanced AI analysis to provide comprehensive assessments across all our tools:

Step 1: Automated discovery of relevant pages (privacy policies, terms of service, about pages, documentation)

Step 2: Content extraction and analysis using natural language processing

Step 3: AI-powered evaluation against our comprehensive framework (ethics, compliance, or trustworthiness)

Step 4: Generation of scores (1-10) with detailed reasoning for each evaluation dimension

Step 5: Presentation of results with actionable insights and compliance recommendations

Understanding the EU AI Act

The European Union Artificial Intelligence Act is the world's first comprehensive AI regulation, establishing a risk-based approach to AI governance. Our EU AI Act Checker evaluates systems across key regulatory areas:

Prohibited Practices

Systems banned under Article 5, including subliminal manipulation, social scoring, and certain biometric uses in public spaces.

High-Risk Systems

AI systems in critical areas like healthcare, finance, law enforcement, and education requiring strict compliance measures.

Transparency Requirements

Obligations to inform users when interacting with AI systems and provide clear documentation of capabilities.

GPAI Models

Special obligations for General Purpose AI models, including foundation models with systemic risk thresholds.

The Act defines specific roles and obligations for AI ecosystem participants, including Providers (who develop AI systems), Deployers (who use them), Importers, Distributors, and Authorized Representatives, each with distinct compliance requirements.

Our Evaluation Framework

We evaluate websites and AI systems across multiple ethical and regulatory dimensions:

Transparency & Accountability

This dimension evaluates how open and accountable a website or AI system is about its operations, ownership, and practices.

Clear identification of owners and operators
Accessible and understandable terms of service
Easy-to-find privacy policies
Multiple contact methods and responsive support
Clear explanation of services and business model
AI system documentation and explainability

Data Protection & User Control

This dimension assesses how well a website or AI system protects user privacy and gives users control over their personal data.

Minimal and justified data collection
Clear consent mechanisms for data processing
User control over privacy settings
Limited use of tracking technologies
Compliance with privacy regulations (GDPR, CCPA, etc.)
Secure data handling and storage practices
Data governance for AI training and operation

Energy Consumption & Environmental Impact

This dimension evaluates the environmental responsibility of digital services and AI systems and their carbon footprint.

Optimized website performance and loading speed
Efficient code and minimal resource usage
Use of renewable energy for hosting and computation
Green hosting providers and data centers
Sustainable web design practices
AI model efficiency and computational sustainability
Public commitments to environmental responsibility

Why Digital Ethics Matter

In our interconnected digital world, ethical practices by websites and online services have far-reaching implications:

User Rights

Protecting individual privacy, data ownership, and digital autonomy in an increasingly connected world.

Environmental Impact

The internet accounts for approximately 4% of global carbon emissions, making sustainable web practices crucial.

Trust and Accountability

Building transparent relationships between digital services and users promotes trust and responsible innovation.

Informed Choices

Empowering users with knowledge to make informed decisions about the digital services they choose to use.

Our Commitment to Ethical Technology

We practice what we evaluate. Our own platform is built with ethical principles at its core:

Open and transparent about our processes
Optimized for minimal environmental impact
Accessible pricing with free trial options

Our Promise: We will never compromise on the ethical standards we evaluate others by. Transparency, privacy, and sustainability are not just metrics we measure—they are principles we live by.

Using Renewable Energy

Powered by Clean Energy

Environmental responsibility drives our hosting choices. We power our web servers exclusively with renewable energy, taking advantage of Iceland's abundant natural resources. By harnessing geothermal and hydroelectric power at our Icelandic data center, we minimize our environmental footprint while maintaining reliable service delivery.

EU AI Act Compliance: Our Voluntary Code of Conduct

In accordance with Article 95 of the EU Artificial Intelligence Act, we have voluntarily adopted a comprehensive code of conduct that applies the high-risk AI system requirements from Title III, Chapter 2 to our AI-powered website evaluation platform. This demonstrates our commitment to the highest standards of AI governance and regulatory compliance.

Voluntary Code of Conduct Framework

This code voluntarily implements requirements typically reserved for high-risk AI systems, going beyond our legal obligations to ensure the highest standards of AI transparency, accountability, and safety.

Art. 9 Risk Management System

Continuous monitoring of AI evaluation algorithms for bias, errors, and unintended outcomes
Regular assessment of potential risks to user privacy and data protection
Systematic review and updating of risk mitigation measures throughout the system lifecycle
Documentation of all identified risks and corresponding mitigation strategies

Art. 10 Data and Data Governance

Training data sourced exclusively from publicly available website content
Regular validation of data quality and representativeness across different website types
Bias detection and mitigation procedures for training datasets
Minimal collection or storage of user data during evaluations
Automated data lifecycle management with clear retention and deletion policies

Art. 11 Technical Documentation

Clear specification of ethical evaluation criteria and scoring algorithms
Version control and change management for all AI system updates
Performance metrics and accuracy assessments readily available for review

Art. 12 Record-Keeping

Automated logging of all AI evaluation decisions and reasoning processes
Detailed audit trails for system modifications and updates
Event logging designed to identify potential risks and system irregularities

Art. 13 Transparency and Information Provision

Clear disclosure of AI-powered evaluation methodology to all users
Detailed explanations provided for each ethical dimension score
Accessible documentation of system capabilities and limitations

Art. 14 Human Oversight

Manual oversight mechanisms for identifying and correcting evaluation errors
User feedback integration for continuous improvement of AI assessments
Human intervention capabilities for addressing disputed evaluations

Art. 15 Accuracy, Robustness and Cybersecurity

Regular accuracy testing across diverse website types and languages
End-to-end encryption and secure data processing protocols
Cybersecurity measures protecting against manipulation and attacks
Resilience testing to ensure consistent performance under varying conditions

Art. 95 Additional Voluntary Commitments

Environmental Sustainability: Energy-efficient AI algorithms
AI Literacy: Educational resources to help users understand AI evaluation processes
Union Ethical Guidelines: Alignment with EU Ethics Guidelines for Trustworthy AI

Compliance Verification

This voluntary code of conduct demonstrates our proactive commitment to EU AI Act compliance, implementing requirements typically reserved for high-risk AI systems despite our classification as a limited-risk evaluation tool.

Annual Review: We commit to annual review and updating of this code of conduct to ensure continued alignment with evolving AI governance standards and regulatory requirements.

Join the Movement

Digital ethics is not just about individual websites—it's about creating a better internet for everyone. Here's how you can contribute:

Evaluate websites you use regularly and share the results

Support ethical companies that score well on our evaluation

Advocate for transparency by asking companies about their data practices

Choose sustainable digital services that minimize environmental impact

Spread awareness about the importance of digital ethics

Our Mission